/* Custom style for animate.css. Lines 1-17 moved to frontend/_animate.scss */
@keyframes bounce {
from, 20%, 53%, 80%, to {
animation-timing-function: cubic-bezier(0.215, 0.610, 0.355, 1.000);
transform: translate3d(0,0,0);
}
40%, 43% {
animation-timing-function: cubic-bezier(0.755, 0.050, 0.855, 0.060);
transform: translate3d(0, -30px, 0);
}
70% {
animation-timing-function: cubic-bezier(0.755, 0.050, 0.855, 0.060);
transform: translate3d(0, -15px, 0);
}
90% {
transform: translate3d(0,-4px,0);
}
}
.bounce {
animation-name: bounce;
transform-origin: center bottom;
}
@keyframes flash {
from, 50%, to {
opacity: 1;
}
25%, 75% {
opacity: 0;
}
}
.flash {
animation-name: flash;
}
/* originally authored by Nick Pettit - https://github.com/nickpettit/glide */
@keyframes pulse {
from {
transform: scale3d(1, 1, 1);
}
50% {
transform: scale3d(1.05, 1.05, 1.05);
}
to {
transform: scale3d(1, 1, 1);
}
}
.pulse {
animation-name: pulse;
}
@keyframes rubberBand {
from {
transform: scale3d(1, 1, 1);
}
30% {
transform: scale3d(1.25, 0.75, 1);
}
40% {
transform: scale3d(0.75, 1.25, 1);
}
50% {
transform: scale3d(1.15, 0.85, 1);
}
65% {
transform: scale3d(.95, 1.05, 1);
}
75% {
transform: scale3d(1.05, .95, 1);
}
to {
transform: scale3d(1, 1, 1);
}
}
.rubberBand {
animation-name: rubberBand;
}
@keyframes shake {
from, to {
transform: translate3d(0, 0, 0);
}
10%, 30%, 50%, 70%, 90% {
transform: translate3d(-10px, 0, 0);
}
20%, 40%, 60%, 80% {
transform: translate3d(10px, 0, 0);
}
}
.shake {
animation-name: shake;
}
@keyframes headShake {
0% {
transform: translateX(0);
}
6.5% {
transform: translateX(-6px) rotateY(-9deg);
}
18.5% {
transform: translateX(5px) rotateY(7deg);
}
31.5% {
transform: translateX(-3px) rotateY(-5deg);
}
43.5% {
transform: translateX(2px) rotateY(3deg);
}
50% {
transform: translateX(0);
}
}
.headShake {
animation-timing-function: ease-in-out;
animation-name: headShake;
}
@keyframes swing {
20% {
transform: rotate3d(0, 0, 1, 15deg);
}
40% {
transform: rotate3d(0, 0, 1, -10deg);
}
60% {
transform: rotate3d(0, 0, 1, 5deg);
}
80% {
transform: rotate3d(0, 0, 1, -5deg);
}
to {
transform: rotate3d(0, 0, 1, 0deg);
}
}
.swing {
transform-origin: top center;
animation-name: swing;
}
@keyframes tada {
from {
transform: scale3d(1, 1, 1);
}
10%, 20% {
transform: scale3d(.9, .9, .9) rotate3d(0, 0, 1, -3deg);
}
30%, 50%, 70%, 90% {
transform: scale3d(1.1, 1.1, 1.1) rotate3d(0, 0, 1, 3deg);
}
40%, 60%, 80% {
transform: scale3d(1.1, 1.1, 1.1) rotate3d(0, 0, 1, -3deg);
}
to {
transform: scale3d(1, 1, 1);
}
}
.tada {
animation-name: tada;
}
/* originally authored by Nick Pettit - https://github.com/nickpettit/glide */
@keyframes wobble {
from {
transform: none;
}
15% {
transform: translate3d(-25%, 0, 0) rotate3d(0, 0, 1, -5deg);
}
30% {
transform: translate3d(20%, 0, 0) rotate3d(0, 0, 1, 3deg);
}
45% {
transform: translate3d(-15%, 0, 0) rotate3d(0, 0, 1, -3deg);
}
60% {
transform: translate3d(10%, 0, 0) rotate3d(0, 0, 1, 2deg);
}
75% {
transform: translate3d(-5%, 0, 0) rotate3d(0, 0, 1, -1deg);
}
to {
transform: none;
}
}
.wobble {
animation-name: wobble;
}
@keyframes jello {
from, 11.1%, to {
transform: none;
}
22.2% {
transform: skewX(-12.5deg) skewY(-12.5deg);
}
33.3% {
transform: skewX(6.25deg) skewY(6.25deg);
}
44.4% {
transform: skewX(-3.125deg) skewY(-3.125deg);
}
55.5% {
transform: skewX(1.5625deg) skewY(1.5625deg);
}
66.6% {
transform: skewX(-0.78125deg) skewY(-0.78125deg);
}
77.7% {
transform: skewX(0.390625deg) skewY(0.390625deg);
}
88.8% {
transform: skewX(-0.1953125deg) skewY(-0.1953125deg);
}
}
.jello {
animation-name: jello;
transform-origin: center;
}
@keyframes bounceIn {
from, 20%, 40%, 60%, 80%, to {
animation-timing-function: cubic-bezier(0.215, 0.610, 0.355, 1.000);
}
0% {
opacity: 0;
transform: scale3d(.3, .3, .3);
}
20% {
transform: scale3d(1.1, 1.1, 1.1);
}
40% {
transform: scale3d(.9, .9, .9);
}
60% {
opacity: 1;
transform: scale3d(1.03, 1.03, 1.03);
}
80% {
transform: scale3d(.97, .97, .97);
}
to {
opacity: 1;
transform: scale3d(1, 1, 1);
}
}
.bounceIn {
animation-name: bounceIn;
}
@keyframes bounceInDown {
from, 60%, 75%, 90%, to {
animation-timing-function: cubic-bezier(0.215, 0.610, 0.355, 1.000);
}
0% {
opacity: 0;
transform: translate3d(0, -3000px, 0);
}
60% {
opacity: 1;
transform: translate3d(0, 25px, 0);
}
75% {
transform: translate3d(0, -10px, 0);
}
90% {
transform: translate3d(0, 5px, 0);
}
to {
transform: none;
}
}
.bounceInDown {
animation-name: bounceInDown;
}
@keyframes bounceInLeft {
from, 60%, 75%, 90%, to {
animation-timing-function: cubic-bezier(0.215, 0.610, 0.355, 1.000);
}
0% {
opacity: 0;
transform: translate3d(-3000px, 0, 0);
}
60% {
opacity: 1;
transform: translate3d(25px, 0, 0);
}
75% {
transform: translate3d(-10px, 0, 0);
}
90% {
transform: translate3d(5px, 0, 0);
}
to {
transform: none;
}
}
.bounceInLeft {
animation-name: bounceInLeft;
}
@keyframes bounceInRight {
from, 60%, 75%, 90%, to {
animation-timing-function: cubic-bezier(0.215, 0.610, 0.355, 1.000);
}
from {
opacity: 0;
transform: translate3d(3000px, 0, 0);
}
60% {
opacity: 1;
transform: translate3d(-25px, 0, 0);
}
75% {
transform: translate3d(10px, 0, 0);
}
90% {
transform: translate3d(-5px, 0, 0);
}
to {
transform: none;
}
}
.bounceInRight {
animation-name: bounceInRight;
}
@keyframes bounceInUp {
from, 60%, 75%, 90%, to {
animation-timing-function: cubic-bezier(0.215, 0.610, 0.355, 1.000);
}
from {
opacity: 0;
transform: translate3d(0, 3000px, 0);
}
60% {
opacity: 1;
transform: translate3d(0, -20px, 0);
}
75% {
transform: translate3d(0, 10px, 0);
}
90% {
transform: translate3d(0, -5px, 0);
}
to {
transform: translate3d(0, 0, 0);
}
}
.bounceInUp {
animation-name: bounceInUp;
}
@keyframes fadeIn {
from {
opacity: 0;
}
to {
opacity: 1;
}
}
.fadeIn {
animation-name: fadeIn;
}
@keyframes fadeInDown {
from {
opacity: 0;
transform: translate3d(0, -100%, 0);
}
to {
opacity: 1;
transform: none;
}
}
.fadeInDown {
animation-name: fadeInDown;
}
@keyframes fadeInLeft {
from {
opacity: 0;
transform: translate3d(-100%, 0, 0);
}
to {
opacity: 1;
transform: none;
}
}
.fadeInLeft {
animation-name: fadeInLeft;
}
@keyframes fadeInRight {
from {
opacity: 0;
transform: translate3d(100%, 0, 0);
}
to {
opacity: 1;
transform: none;
}
}
.fadeInRight {
animation-name: fadeInRight;
}
@keyframes fadeInUp {
from {
opacity: 0;
transform: translate3d(0, 100%, 0);
}
to {
opacity: 1;
transform: none;
}
}
.fadeInUp {
animation-name: fadeInUp;
}
@keyframes lightSpeedIn {
from {
transform: translate3d(100%, 0, 0) skewX(-30deg);
opacity: 0;
}
60% {
transform: skewX(20deg);
opacity: 1;
}
80% {
transform: skewX(-5deg);
opacity: 1;
}
to {
transform: none;
opacity: 1;
}
}
.lightSpeedIn {
animation-name: lightSpeedIn;
animation-timing-function: ease-out;
}
@keyframes rotateIn {
from {
transform-origin: center;
transform: rotate3d(0, 0, 1, -200deg);
opacity: 0;
}
to {
transform-origin: center;
transform: none;
opacity: 1;
}
}
.rotateIn {
animation-name: rotateIn;
}
@keyframes rotateInDownLeft {
from {
transform-origin: left bottom;
transform: rotate3d(0, 0, 1, -45deg);
opacity: 0;
}
to {
transform-origin: left bottom;
transform: none;
opacity: 1;
}
}
.rotateInDownLeft {
animation-name: rotateInDownLeft;
}
@keyframes rotateInDownRight {
from {
transform-origin: right bottom;
transform: rotate3d(0, 0, 1, 45deg);
opacity: 0;
}
to {
transform-origin: right bottom;
transform: none;
opacity: 1;
}
}
.rotateInDownRight {
animation-name: rotateInDownRight;
}
@keyframes rotateInUpLeft {
from {
transform-origin: left bottom;
transform: rotate3d(0, 0, 1, 45deg);
opacity: 0;
}
to {
transform-origin: left bottom;
transform: none;
opacity: 1;
}
}
.rotateInUpLeft {
animation-name: rotateInUpLeft;
}
@keyframes rotateInUpRight {
from {
transform-origin: right bottom;
transform: rotate3d(0, 0, 1, -90deg);
opacity: 0;
}
to {
transform-origin: right bottom;
transform: none;
opacity: 1;
}
}
.rotateInUpRight {
animation-name: rotateInUpRight;
}
/* originally authored by Nick Pettit - https://github.com/nickpettit/glide */
@keyframes rollIn {
from {
opacity: 0;
transform: translate3d(-100%, 0, 0) rotate3d(0, 0, 1, -120deg);
}
to {
opacity: 1;
transform: none;
}
}
.rollIn {
animation-name: rollIn;
}
@keyframes zoomIn {
from {
opacity: 0;
transform: scale3d(.3, .3, .3);
}
50% {
opacity: 1;
}
}
.zoomIn {
animation-name: zoomIn;
}
@keyframes zoomInDown {
from {
opacity: 0;
transform: scale3d(.1, .1, .1) translate3d(0, -1000px, 0);
animation-timing-function: cubic-bezier(0.550, 0.055, 0.675, 0.190);
}
60% {
opacity: 1;
transform: scale3d(.475, .475, .475) translate3d(0, 60px, 0);
animation-timing-function: cubic-bezier(0.175, 0.885, 0.320, 1);
}
}
.zoomInDown {
animation-name: zoomInDown;
}
@keyframes zoomInLeft {
from {
opacity: 0;
transform: scale3d(.1, .1, .1) translate3d(-1000px, 0, 0);
animation-timing-function: cubic-bezier(0.550, 0.055, 0.675, 0.190);
}
60% {
opacity: 1;
transform: scale3d(.475, .475, .475) translate3d(10px, 0, 0);
animation-timing-function: cubic-bezier(0.175, 0.885, 0.320, 1);
}
}
.zoomInLeft {
animation-name: zoomInLeft;
}
@keyframes zoomInRight {
from {
opacity: 0;
transform: scale3d(.1, .1, .1) translate3d(1000px, 0, 0);
animation-timing-function: cubic-bezier(0.550, 0.055, 0.675, 0.190);
}
60% {
opacity: 1;
transform: scale3d(.475, .475, .475) translate3d(-10px, 0, 0);
animation-timing-function: cubic-bezier(0.175, 0.885, 0.320, 1);
}
}
.zoomInRight {
animation-name: zoomInRight;
}
@keyframes zoomInUp {
from {
opacity: 0;
transform: scale3d(.1, .1, .1) translate3d(0, 1000px, 0);
animation-timing-function: cubic-bezier(0.550, 0.055, 0.675, 0.190);
}
60% {
opacity: 1;
transform: scale3d(.475, .475, .475) translate3d(0, -60px, 0);
animation-timing-function: cubic-bezier(0.175, 0.885, 0.320, 1);
}
}
.zoomInUp {
animation-name: zoomInUp;
}
@keyframes slideInDown {
from {
transform: translate3d(0, -100%, 0);
visibility: visible;
}
to {
transform: translate3d(0, 0, 0);
}
}
.slideInDown {
animation-name: slideInDown;
}
@keyframes slideInLeft {
from {
transform: translate3d(-100%, 0, 0);
visibility: visible;
}
to {
transform: translate3d(0, 0, 0);
}
}
.slideInLeft {
animation-name: slideInLeft;
}
@keyframes slideInRight {
from {
transform: translate3d(100%, 0, 0);
visibility: visible;
}
to {
transform: translate3d(0, 0, 0);
}
}
.slideInRight {
animation-name: slideInRight;
}
@keyframes slideInUp {
from {
transform: translate3d(0, 100%, 0);
visibility: visible;
}
to {
transform: translate3d(0, 0, 0);
}
}
.slideInUp {
animation-name: slideInUp;
}
{"content":[{"id":"8e94176","elType":"section","settings":{"content_width":{"unit":"px","size":740},"gap":"wider","custom_height":{"unit":"vh","size":100},"content_position":"middle","background_background":"video","background_video_link":"https:\/\/youtu.be\/DsYNaw4qoJw","background_overlay_background":"classic","background_overlay_color":"#000000","background_overlay_color_b":"#9d56c9","background_overlay_gradient_angle":{"unit":"deg","size":270},"padding":{"unit":"px","top":"0","right":"0","bottom":"0","left":"0","isLinked":false},"background_overlay_opacity":{"unit":"px","size":0.29},"height":"min-height","custom_height_mobile":{"unit":"vh","size":100},"background_video_fallback":{"url":"https:\/\/library.elementor.com\/wp-content\/uploads\/2018\/05\/background-Fallback-404.1.jpg","id":8572}},"elements":[{"id":"6e18aaf6","elType":"column","settings":{"_column_size":100,"_inline_size":null,"padding_mobile":{"unit":"px","top":"15","right":"15","bottom":"15","left":"15","isLinked":true}},"elements":[{"id":"36333044","elType":"widget","settings":{"title":"404","header_size":"p","align":"center","title_color":"#ffffff","typography_typography":"custom","typography_font_size":{"unit":"px","size":249},"typography_font_weight":"bold","typography_font_size_tablet":{"unit":"px","size":200},"typography_font_size_mobile":{"unit":"px","size":160}},"elements":[],"widgetType":"heading"},{"id":"737f2c7b","elType":"widget","settings":{"title":"The page you were looking for couldn't be found","header_size":"h3","align":"center","title_color":"#ffffff","typography_typography":"custom","typography_font_size":{"unit":"px","size":39},"typography_font_weight":"300","typography_text_transform":"capitalize","typography_font_size_tablet":{"unit":"px","size":40},"typography_font_size_mobile":{"unit":"px","size":20},"typography_line_height_tablet":{"unit":"px","size":50},"typography_line_height_mobile":{"unit":"px","size":25}},"elements":[],"widgetType":"heading"},{"id":"7fe5f44","elType":"widget","settings":{"icon":"fa fa-font-awesome","primary_color":"#ffffff","_margin":{"unit":"px","top":"60","right":"0","bottom":"60","left":"0","isLinked":false},"size":{"unit":"px","size":60},"_margin_mobile":{"unit":"px","top":"25","right":"0","bottom":"25","left":"0","isLinked":false}},"elements":[],"widgetType":"icon"},{"id":"62b0497c","elType":"widget","settings":{"icon_list":[{"text":"Home Page","icon":"fa fa-angle-right","_id":"f9100b7","link":{"url":"","is_external":"","nofollow":""}},{"text":"Services","icon":"fa fa-angle-right","_id":"6e554ae","link":{"url":"","is_external":"","nofollow":""}},{"text":"About","icon":"fa fa-angle-right","_id":"0816417","link":{"url":"","is_external":"","nofollow":""}},{"text":"Blog","icon":"fa fa-angle-right","_id":"d8c317a","link":{"url":"","is_external":"","nofollow":""}},{"text":"Contact Us","icon":"fa fa-angle-right","_id":"123a835","link":{"url":"","is_external":"","nofollow":""}}],"space_between":{"unit":"px","size":13},"icon_color":"#ffffff","text_indent":{"unit":"px","size":10},"icon_typography_typography":"custom","icon_typography_font_size":{"unit":"px","size":16},"_margin":{"unit":"px","top":"30","right":"0","bottom":"0","left":"0","isLinked":false},"view":"inline","icon_align":"center","text_color":"#ffffff","icon_typography_font_weight":"500","icon_typography_text_transform":"uppercase","icon_typography_font_size_tablet":{"unit":"px","size":16},"icon_typography_font_size_mobile":{"unit":"px","size":14},"icon_typography_line_height_mobile":{"unit":"px","size":29}},"elements":[],"widgetType":"icon-list"}],"isInner":false}],"isInner":false}],"page_settings":[]}
The post Step 1: Recognise the Shift in Player Habits first appeared on DigiMarCon Latam- Digital Marketing, Media and Advertising Conference & Exhibition.
]]>Last year, the average UK gamer spent 1.3 hours a day on a mobile device, up from 0.9 in 2023. That extra 40 minutes isn’t idle scrolling; it’s time spent on micro‑transactions, social features, and quick‑play modes. If you’ve noticed your friend’s pocket change after a weekend of “casual” gaming, you’re witnessing the same trend.
Three tech layers are the real movers:
Free‑to‑play titles are still king, but the revenue split has shifted. In 2024, in‑app purchases accounted for 45 % of the mobile gaming market; by 2026 they’re projected at 58 %. The key drivers are:
Gamers now expect to chat, share clips, and organise squads directly from their phones. The most popular features are:
Many developers push aggressive tracking to personalise ads. In the UK, the GDPR fine for a major publisher last year hit £2.5 million. Players are increasingly wary of data misuse, so transparency in permissions and clear opt‑out options are non‑negotiable.

For those who love the thrill of quick wins and immersive stories, the line between mobile gaming and other forms of online entertainment is blurring. If you’re curious how the same technologies that power your favourite mobile titles are reshaping the broader digital leisure landscape, you might find this site interesting: https://1ststopsecurity.co.uk.
Next‑generation phones will feature foldable screens and higher refresh rates, turning the phone into a portable console. By 2028, 30 % of UK households will own a foldable device, offering a new canvas for game developers.
The UK government is drafting a bill that will require age verification for all mobile games with real‑money options. Developers who ignore this could face a 15 % revenue penalty. Staying compliant now saves headaches later.
Mobile gaming is no longer a side hobby; it’s the primary medium through which UK players engage with interactive entertainment. The convergence of faster networks, AI, and social features means that the next generation of games will feel less like a pastime and more like an integral part of daily life. Those who adapt early—by embracing new monetisation, safeguarding privacy, and anticipating hardware shifts—will lead the market, while others risk becoming relics in a pocket‑sized world.
The post Step 1: Recognise the Shift in Player Habits first appeared on DigiMarCon Latam- Digital Marketing, Media and Advertising Conference & Exhibition.
]]>